Monday, September 30, 2019

Conduct a Stakeholder Analysis for a Planned Upgrade

As you know, my company is planning to construct a nuclear power plant in Oregon. Indeed, the conduct stakeholder analysis is important as a prerequisite of the decision approving the plan because stakeholders play an important role for the projects such as project stakeholders are involved in or affected by the project activity. The project manager must take the time to identify, understand, and manage the relationships between all stakeholders of the project. The use of four framework can help organizations meet the needs and expectations of stakeholders. And the senior member of the Board is the key stakeholders.Accordingly, to conduct stakeholder analysis for a plan to upgrade the software product successfully. We need to analyze the stakeholders are and what is its impact on the success of the project. Sets of project stakeholders include: Internal Stakeholders †¢Top management †¢Accountant †¢Other functional managers †¢Project team members External Stakehold ers †¢Clients †¢Competitors †¢Suppliers †¢Environmental, political, consumer and other intervener groups. Important tasks of the project leader are to have good relationships with stakeholders, understand correctly and meet their expectations.In addition, to the success of software projects, we should analyze the following points in order of importance: Support of leadership, The participation of users, The project management experience The explicit goal The range is reduced Standard software platform The basic requirements do not change Methodology form Reliable estimate In addition to hard skills and soft skills, more and more as the project leader of more work such as planning, organizing, budgeting, adjust the plan. etc. This work not only the project leader to implement but also to have analytical logic must have the foresight to identify the future steps of the project.

Consulting for a struggling firm Essay

Introduction All organizations in the modern society are faced with challenges in economic management. As a psychologist working for a consultation firm, I meet a CEO in dire need of help on future sustainability of works on stress management, diversity and motivation. Therefore, this paper seeks to analyze how the various challenges in the workplace can be mitigated so as to increase efficiency. Stress management Stress refers to a situation in which one feels pressure and cannot cope with it successfully, and results in varied physical, mental and emotional reactions. Stress management thus refers to techniques and therapies often with the aim of controlling a person’s levels of stress. In an organizational context the manager is charged with the responsibility for ensuring that each employee can work without pressure. Stress is common in very many workplaces, employees and the managers both experience stress. In workplaces, stress is often caused by lack of communication, career and job ambiguity, financial stress, personal stress, interruptions and strictness by the managers and poor working conditions. Stress management is important in a firm, in this case a firm that is struggling and needs to pull through. Work stress in this case is an important issue because it has financial impacts on the business, it is also important on legal obligations and organizational effectiveness. Practice of stress management in companies helps in the efficiency of the organization as the employees are able to know their roles thus doing tasks efficiently and thus making the organization effective, the employee’s working conditions are improved also,   as stress management helps to identify some of the problems that the employees suffer. Stress management boosts the morale of the workers as they are able to work with ease; it also ensures that equal opportunities in terms of promotion and training are given out fairly (Ivanko, 2013). In a situation that employees have been laid off, and some are remaining in the organization, those remaining are affected, and they develop stress. The type of situation can be achieved by applying ways of managing stress. One way would be to encourage the remaining employees to adopt a positive attitude and mindset towards their stress. Another way would be to emphasize on acceptance that some things cannot change; once something has happened we should accept and move on. Creation of time for recreation would also help to alleviate stress among employees; alterations of situations can also be an excellent remedy in doing away of stress. After layoffs the firm can rebuild by assessing and looking at the weaknesses and failures and try to address them, the organizational structure should also be changed, the employee’s working conditions and problems should also be addressed. A market research should be done to ensure that the requirements of the clients are identified, and more sensitization in terms of advertising should be done to get more clients and popularize the firm. Motivation Motivation in a firm often refers to an act of providing a reason to act in a particular manner. It can also refer to internal and external factors that stimulate and give desire to perform a task or job continually. Motivation is relevant to solving most problems in firms, it borrows a lot from   Ã‚  psychology, knowledge of work psychology is critical to the use of motivation. Motivation of workers is essential in building relationships with coworkers, improvement of production, time management among others things. The motivation of employees contributes to growth and development of the organization. In a situation whereby some workers have been laid off motivation can be used to enable the remaining workers to work harder and lift the body. Some of the ways of motivating employees include: increasing salaries of workers, creating   safe and friendly environment for the workers, recognizing and rewarding those employee’s that perform, developing good relations with workers, use of food as incentives, holidays to performing employee, introducing overtime in which the employees are paid for working for extra hours (Ivanko, 2013). This kind of measures can be taken in instances where there has been a laid off of workers as this helps the remaining workers to heal and ensure that the organization becomes more fruitful and able to cope with market dynamics. Diversity Diversity can take many forms; it includes differences in race, ethnic identity, gender, education, socio-economic levels and sexual orientation. The amount of diversity in organizations is often increasing; thus the need to manage diversity is essential. The number of aging workers is growing and there are more people from diverse backgrounds. In most organizations today, there are an increasing number of joint ventures, mergers and strategic alliances uniting people from different organizations and cultures. Handling diversity is an important obligation of leaders in contemporary times. A leader has to find the balance between promoting diversity and building a strong organizational culture. Managing diversity is important as it ensures creativity and innovation among the workers, it also helps in forming and maintaining better interpersonal relationship between workers, managing of diversity performance of the people for the value of all shareholders, it also helps in recruiting and retaining of employees (Bogda L. , 1998). Organizations have very many people of different backgrounds, in a case where the group has decided to lay off some workers; it’s of importance that the leader manages diversity for the remaining workers. Diversity can be accomplished by the following: by explaining the benefits of diversity to the organization, encouraging and other people who seek to promote tolerance of diversity, discouraging use of stereotypes to describe other members of the group, promoting respect for individual differences. Leaders can organize training programs that seek a better understanding of diversity problems and cultural differences and how to respond to them in the workstation. Conclusively, there is often a moment that an organization struggles and adverse measures are taken to laying off of employees. The body can bounce back by using motivation, stress management and managing diversity this would help in healing and development of a successful organization. References    Bogda, L. (1998). Diversity and Organizational Change. Retrieved December 12, 2014, from bogda.com: http://www.bogda.com/articles/DiversityandOrgChange.pdf Ivanko, S. (2013, September). Organizational Behaviour. Retrieved December 12, 2014, from uni-lj.si: http://www.fu.uni-lj.si/fileadmin/usr-files/Mednarodna_pisarna/ORGANIZATIONAL-BEHAVIOR-2013.pdf      

Sunday, September 29, 2019

Compare and Contrast ‘Teresa’s Wedding’ by William Trevor and ‘The Three Sisters’ by Jan Austen

In this essay, I will be comparing the two short stories – ‘Teresa's Wedding' written by William Trevor and ‘The three sisters' which was written by Jane Austen. Trevor's story written in the 20th century is set in Ireland while on the other hand; Austen's story was situated pre -twentieth century in the old 19th century England. Although both these stories are based upon marriage and how marriage is reflected within the eyes of the community it can be speculated that each author wants to show the audience a different view point on what they think towards the concept of marriage and the true value of it. For example, William Trevor uses a close and detailed description to create a sense of character and tone. This can be seen at the wedding reception at the bar in ‘Teresa's Wedding' where he talks about the confetti: ‘it lay thickly on the remains of the wedding cake, on the surface of the bar and the piano, on the table and on the two small chairs that the lounge bar contained' From looking at this we can immediately see that William Trevor is writing in detail and makes the audience read beneath the surface of the passage. The use of detail description makes the reader want to read on and as they read they are unveiling new things from the text. William Trevor has cleverly made the audience read in detail as each thing he describes gets described in more and more depth – he is making us read on because we want to find out more about the wedding reception. Furthermore Trevor's characters are also described in detail and get developed through the description. Loretta, one of the bride's sisters is ‘small and brown'. This emphasises that Trevor is trying to tell us something. Unlike Trevor, Jane Austen on the other hand does not describe any of her characters in depth. Instead A usten builds up a sense of character through her letters and dialogue. This is clearly portrayed in the character of Mary Stanhope when she talks about herself getting married. ‘I am the happiest creature in the world, for I have received an offer of marriage from Mr Watts. It is the first time†¦' Jane Austen here engages and alerts the audience's presence as she uses a formal manner of tone and repeatedly uses first person narrative -‘I'. The purpose of this is to make the author seem invisible and makes the reader feel as though they are being spoken to by someone that is not the writer. Also Jane Austen makes the audience aware that the character speaking is young as she writes – ‘it is my first time'. Furthermore when Mary Stanhope is writing to Fanny she uses some youthful phrases such as ‘I hate him'. The tone is personal and is directly addressing the reader as ‘I', which in turn makes the sentence feel conversational. The fact that it is written in the first person, the text addresses the reader as second person and therefore giving an intimate tone. Another major difference between the two stories is that à ¢â‚¬ËœTeresa's Wedding' is a traditional story that creates tension and builds up to a intensifying climax unlike the ‘the three sisters' which is just a series of letters. As readers it is easy to take note that in ‘the three sisters' that Mary Stanhope is trying to get one over on her two sisters – Georgiana and Sophia. ‘It will be such a triumph to be married before Sophy, Georgina and the Duttons' From looking at the text above we as readers can see that to Mary Stanhope it is just about getting one over on her sisters and does not value the true meaning of love. To a certain extent we can say that she behaves much like a child – it is as if the character behind the eyes of her is just an innocent child who has not grown up yet. Jane Austen here is trying to show the audience that Mary still a girl in some sense who is still growing up. In addition to this, Mary Stanhope seems to be self centred, judgemental and very conscientious compared to her other sisters. She appears to be changing her mind a lot about Mr Watts – ‘I hate him' and ‘I am the happiest creature in the world'. She is contradicting herself which can also show that she is very judgemental and juvenile. The text and the different moods that Jane Austen has applied to the character of Mary Stanhope is intelligent in some way as she creates humour as we read on. In other words she has very cleverly secreted the irony of the humour within the passage itself, so as a result the reader has to unveil the irony as they read. Furthermore when we look at the attitudes of Mary we can see that the attitudes of women have changed these days. The fact that women these days are not concerned about their social status and being the first girl to marry in the family contrasts with the idea of Mary who is in turn looking for pride, status and indepe ndence – Mary is very materialistic. In contrast to this, ‘Teresa's Wedding' by William Trevor does not follow the idea of the eldest girl having to be the first girl to marry in the family as to being a triumph, but instead William Trevor wants to show his audience the true meaning of love and its value. Even though Teresa cheated on Artie, William Trevor show the reader that even in times of badness couples can make it through if the love for each other is strong enough . The key moments in the story are when Father Hogan says about Artie and Teresa: ‘ Isn't it great that God gave them life' and when Artie asks Teresa: ‘ Did Screw Doyle take you into the field' From looking at these texts we can see the importance of the plot and tension because the story is about Artie and Teresa getting married and when Father Hogan says that its great that God gave life to Artie and Teresa we can see the irony in contrast to Teresa cheating on Artie with Screw Doyle. The fact that Father Hogan said what he had that led up to a tense climax. From above William Trevor like Jane Austen have many similarities in their work as they both use irony. The usage of irony in Father Hogan's case makes the audience understand that there is more to what is being said than the literal meaning of it. If we compare the different sentence structures each novelist uses we can see that Jane Austen in ‘The Three Sisters' tends to use a mixture of simple, compound, complex and varied sentence structures. For example and during many points in letter 1 she uses a complex sentence structures: ‘He said he should come again tomorrow and take my final answer, so I believe I must get him while I can. The usage of longer sentences sometimes explain difficult or tense situations, to suggest characters confusion and also gives the passage a continuous flow to it and as a result makes the reader read on. Also when Jane Austen employs a simple sentence when Mary believes that she should have Mr Watts – ‘I believe that I should have him' it creates a sense of excitement and makes the reader read faster. Overall if we look at both stories it is possible to compare and contrast many aspects of these stories. The fact that both the stories differ it reflects the author's differing concerns. Jane Austen is primarily seeking to address to the audience that Love and Society as it stands today have hardly any resemblance of any sort in relation with her story. Where Mary Stanhope says that Mr Watts has ‘a large fortune' but she ‘cannot stand him' and ‘he is very healthy' reflects what the women of today want – They want husbands in sickness and in health and value their love not take them for granted. In contrast to this, William Trevor his trying to show his audience that love can be salvaged if the bond and care between the couple is strong enough: ‘She felt that she and Artie might make some kind of marriage together because there was nothing that could be destroyed, no magic' We can see that through William Trevor's eyes he thinks that if love is such a powerful element then it can withstand anything, even deceit. I think that although Jane Austen and William Trevor have different ideas towards love and society they have both accomplished their aims as they present these ideas to audience which makes them understand. For example, the irony both authors employ towards love make the reader unveil the humour which is hidden or secreted within the passages and it is this tool which makes the reader appreciate the true meaning of love and its value. Also in ‘The Three sisters' Jane Austen purposely uses first person repeatedly to make the tone of the language and text seem personal, and therefore make the text conversational and make the audience more involved – it draws them into the world of the story. Also the ‘I' makes it seem as though the character is talking directly to the audience and so attracts their attention. Furthermore I think William Trevor has produced such a good story as he likes following the character very closing and explains them in detail and therefore allows the reader to pay close attention to what is going on.

Cleopatra Assignment

Cleopatra Assignment What does it tell us about Plutarch’s view of the relationship between Antony and Cleopatra? Plutarch views the relationship between Antony and Cleopatra as one where Cleopatra uses manipulation, temptation and obsession to control Antony. She is viewed as a fatal influence on Antony and he seemed powerless to resist her charms. In the eyes of Rome, Antony was changing from a veteran statesman and warrior to that of an effiminate love sick juvenile on the road to destruction.At the very beginning of the passage Life of Antony, Plutarch states Cleopatra is ‘ever contributing some fresh delight and charm to Antony’s hours of seriousness and mirth’ but there is no hint of love or romance which was viewed as showing a sign of weakness. The Romans did not value romantic love and this infatuation was another indication to Plutarch of Antony’s self indulgence and complete lack of self-control.Plutarch then adds she ‘kept him in co nstant tutelage and released him neither night or day’ playing dice, drinking and hunting with him showing an obsessiveness and a leading role in this relationship and never letting Antony out of her sight. His infatuation for Cleopatra was seen as a failing and Cleopatra treated Antony with disdain and mockery, all was on her terms and Antony seemed powerless to resist her charms.Antony goes to great lengths to impress Cleopatra, for example he cheats when fishing by ordering â€Å"his fishermen to dive down and secretly fasten to his hook some fish and Cleopatra goes along with this and humours him by pretending to â€Å"admire her lover’s skill†. Cleopatra then confides in her friends about Antony’s ‘skill’ and invites them to be spectator’s the following day. This attempt at impressing Cleopatra in his fishing ability backfires, as she is one step ahead.As soon as Antony has thrown in his line â€Å"she ordered one of her own att endants to get the start of him by swimming onto his hook and fastening on it a salted Pontic Herring†. When Antony pulled in his catch revealing the kipper, which is not an impressive catch, this was met with great laughter by Cleopatra’s spectators and made Antony to look like a fool. It must be noted that this is a viewpoint from Plutarch from a series of character studies and not designed as a piece of conventional narrative history.

Saturday, September 28, 2019

Postmodern Cultural Studies Essay

Cultural Studies and the Academy 1. Cultural studies in the academies of the advanced capitalist countries has transformed the object of studies in the humanities. In particular, in English departments, cultural studies has challenged the predominance of the governing categories of literary studies (the â€Å"canon,† the homogeneous â€Å"period,† the formal properties of genre, the literary object as autonomous and self-contained) in the interest of producing â€Å"readings† of all texts of culture and inquiring into the reproduction of subjectivities. To this end, pressure has been placed on disciplinary boundaries, the methods which police these boundaries, and modes of interpretation and critique have been developed which bring, for example, â€Å"economics† and â€Å"politics† to bear on the formal properties of texts. In addition, the lines between â€Å"high culture† and â€Å"mass culture† have been relativized, making it possible to address texts in terms of their social effectivity rather than their â€Å"inherent† literary, philosophical or other values. 2. The two most significant categories which have supported these institutional changes have been â€Å"ideology† and â€Å"theory. † Althusserian and post-althusserian understandings of ideology, which defined ideology not in terms of a system of ideas or â€Å"world view† but in terms of the production of subjects who recognize the existing social world as the only possible and â€Å"reasonable† one, made possible the reading of texts in terms of the ways in which the workings of ideology determined their structure and uses. Marxist and post-structuralist theories, meanwhile, focused critical attention on the conditions of possibility of discourses, and upon the exclusions and inclusions which enable their articulation. In both cases, critique becomes possible insofar as reading is directed at uncovering the â€Å"invisible† possibilities of understanding which are suppressed as a condition of the text’s intelligibility. 3. I support these efforts to transform the humanities into a site of ultural critique. I will argue that what is at stake in these changes is the uses of pedagogical institutions and practices in late capitalist society. If pedagogy is understood, as I would argue it should be, as the intervention into the reproduction of subjectivities, then the outcome of struggles over â€Å"culture† and â€Å"cultural studies† will determine whether or not the Humanities will become a site at which the production of oppositional subjectivities is made possible. Historically, the Humanities has been a site at which the contradictions of the subjectivities required by late capitalist culture have been addressed and â€Å"managed. † For example, the central concepts of post-World War Two literary criticism, such as â€Å"irony,† have the function of reducing contradictions to the â€Å"complexity† and â€Å"irrationality† of â€Å"reality,† thereby reconciling subjects to those contradictions. 4. However, these recent changes in the academy have been very partial and contradictory. They have been partial in the sense that much of the older or â€Å"traditional† modes of literary studies have remained untouched by these developments, or have only made some slight â€Å"accommodations† to them. They have also been contradictory in the sense that cultural studies has accommodated itself to existing practices, by producing new modes of fetishizing texts and preserving conservative modes of subjectivity. In this way, cultural studies continues to advance the ideological function of the modern Humanities in a changed social environment. . The right wing attacks these changes, charging–as in the ongoing â€Å"PC† scare–that the Humanities are abandoning their commitment to objectivity and the universal values of Western culture. My argument is that these commitments and values have been undermined by social developments which have socialized subjects in new ways while concentrating global socio-economic power within an ever-shrinking number of transnational corporations. The intellectual and political tendencies coordinated by cultural studies, then, are responding to these transformations by allowing academic business to go on as usual, and providing updated and therefore more useful modes of legitimation for capitalist society. 6. The contradictions of these changes in the mode of knowledge production need to be understood within the framework of the needs of the late capitalist social order. The emergence of â€Å"theory† and (post)Althusserian understandings of ideology reflected and contributed strongly to the undermining of liberal humanism (in both its â€Å"classical† and social-democratic versions) as the legitimating ideology of capitalism. The discrediting of liberal humanism, first under the pressures of anti-colonialist revolts and then as a result of the anti-hegemonic struggles in the advanced capitalist â€Å"heartlands,† revealed a deep crisis in authority and hegemony in late capitalist society. This discrediting also revealed the need for new ideologies of legitimation, free from what could now be seen as the â€Å"naivete† of liberal humanist universalism, now widely viewed as a cover for racist, sexist and anti-democratic institutions. 7. The institutional tendencies which have produced the constellation of practices which can be termed â€Å"cultural studies† have, then, participated both in the attack on liberal understandings and in the development of new discourses of legitimation. The liberal humanism predominant in the academy has increasingly been seen as illegitimate because it depends upon an outmoded notion of private individuality-that is, the modern notion of the immediacy with which the privileged text is apprehended by the knowing subject. In this understanding, literature is understood in opposition to science and technology, as a site where what is essential to our â€Å"human nature† can be preserved or recovered in the face of a social reality where this â€Å"human essence† (â€Å"freedom†) is perpetually at risk. However, the more â€Å"scientific† methods (like semiology) which have undermined the hegemony of â€Å"new criticism† in the American academy, largely through the use of modes of analysis borrowed from structuralist anthropology and linguistics, have themselves been discredited by postmodern theories as largely conservative discourses interested in resecuring disciplinary boundaries (for example, through the classification of genres) and protecting an empiricist notion of textuality. 8. Cultural studies, then, is the result of the combination of the introduction of â€Å"theory† and the â€Å"politicization† of theory enabled by these social and institutional changes. However, the postmodern assault on â€Å"master narratives† (â€Å"theory†) has responded to the discrediting of both structuralism and Marxism in a conservative political environment by redefining â€Å"politics† to mean the resistance of the individual subject to modes of domination located in the discursive and disciplinary forms which constitute the subject. This has opened up the possibility of a new line of development for cultural studies: one in which the local supplants the global as the framework of analysis and description or â€Å"redescription† replaces explanation as the purpose of theoretical investigations. I will argue that the set of discourses which have â€Å"congealed† into what I

A University Guide for the 21st Century Essay Example | Topics and Well Written Essays - 2000 words - 1

A University Guide for the 21st Century - Essay Example Moreover, what are the key messages that can be ascertained from a rigorous critique of the very methodology of the STUG ? IT WILL BE DEMONSTRATED THAT A CRITICAL APPRAISAL OF THE STUG YIELDS A TWO-FOLD IMPROVEMENT FOR DURHAM UNIVERSITY: ACADEMIC ACHIEVEMENT AND INCREASED DIVERSITY BY ALL RELEVENT INDICATORS. SCOPE & BREADTH OF DATA PRESENTED: Established in 1993 and both funded and supported by universities across the UK [APPENDIX: D] the Higher Education Statistics Agency houses a significant body of data pertaining to university demographics – indeed, HESA tracks performance indicators, finance, enrollment, student achievement at all levels, faculty demographics, and a wide range of other very useful information [see: APPENDIX: B-C; E - F]. For the STUG, the HESA is the source for a number of their key indicators in regard to how they compare one university in the UK against the next [APPENDIX C]. The following analysis is dependent upon both the various university guides such as the STUG, the Guardian annual survey and the Complete University Guide, but also the annual key indicators that are accumulated and presented at HESA. The details of the analysis will be comparative as far as including both the newspaper distillation of the HESA information ( and beyond the HESA too), with particular attention paid to the STUG, but also the HESA in its raw and more expansive form. METHODOLOGY: There is both qualitative and quantitative methods employed in this analysis. First, the data stated in the previous section will be compared in terms of key performance indicators. In numerical or quantitative terms, significant improvements, changes or declines will be noted and presented. Particular focus will be paid to the indicators that are Durham specific, however, it is difficult to isolate Durham University when considering notable

Friday, September 27, 2019

Critical Response Paper I Research Example | Topics and Well Written Essays - 1250 words

Critical Response I - Research Paper Example The movie also concentrates on portraying the economic inequality between the two races as the women become somewhat of unequal partners in a pancake business. A business that brings the White woman riches beyond her wildest imagination and nothing but extreme sadness due to her lot in life to the Negro woman who started it all for Bea. The movie effectively plays on the racial stereotypes that existed at the time between the racially divided American society. Openly showing off the fact that colored women had no chance to get ahead in the White dominated world regardless of their inborn abilities simply because of their skin color. Delilah was reduced to the backroom position in a pancake business that should have been her own or at least been given equal partnership in since she owned the recipe that made Bea rich beyond her wildest dreams. However, her skin color prevented any sort of straightforward participation for Delilah in the business. Bea could have simply taken the recipe and run. Instead, Delilah was given 20 percent of the profits because that was all that Bea felt she was entitled to. Imitation of Life is a salute to the economic abilities of the Depression era women who found themselves without a husband to support them for one reason or another. The movie clearly depicts the travails and pitfalls that befall women who need to create an income for themselves in order to support their families during a time when the American society frowned upon women who took on real jobs in the world. Rather than portraying Bea as a woman who took the arms of various men for economic stability, she was portrayed as a shrewd businesswoman who never passed on an opportunity to strike out on her own when she had a chance to do so. One thing was clear to the viewers who were intently watching this film though. These types of opportunities were only present for the White women. Black women were to languish in slavery as the maids disguised as friends of the White wo man. The film has a strong point of view when it comes to the stability of character and personality of the two main female characters. Bea is the â€Å"modern† woman who knows how to make her way in the world using her female charms. Delilah on the other hand is offered up to the audience as the image of a self-sacrificing woman who wants nothing more than for her White master to get ahead in life with her help. One should not think that the movie concentrates only on the tribulations of the more senior female characters in the story. Rather, ample importance and screen-time is also provided to the younger women in the story, Jessie, the privileged daughter of Bea, and Peola, the half-breed daughter of Delilah who rejects her heritage because of the lot in life that it brings her. The movie shows an increased concern for the life that the mixed race child Peola has to lead in the racially divided country. As the child of a White man and a Black woman, she is considered Negro by blood and thus has no chance for a good life. This is her situation in life. Held back by the perceived color of her blood even though she is able to easily pass for a White child / woman in most cases. As Peola matures, the movie shows an increasingly conflicted woman who is truly lost and without any hope for her future. Peola despises her mother for being Black and thwarting her attempts to pass

The Missionary Journeys of Paul the Apostle Term Paper

The Missionary Journeys of Paul the Apostle - Term Paper Example His conversion contributed considerably to the renaissance of Christ. Throughout his missionary journeys, he transformed religious beliefs and philosophy and founded churches all around the Mediterranean world. According to the Biblical background, it is viewed that there were three missionary journeys of Paul, approximately during 48-60 AD. Many Christian scholars believe that Paul walked on foot during his journeys through the city of Israel, Cyprus, Turkey, Syria, Greece and Italy. Paul’s missionary journeys cover northwest and the west of Jerusalem and the Mediterranean world of the Roman Empire1. The discussion henceforth reflects the strategies and methods used by Paul in his missionary journeys. Therefore, the discussion focuses on Paul’s three missionary journeys. Furthermore, the discussion also intends to present a brief understanding of the historical, religious and social contexts of his three journeys. Paul’s Missionary Methods and Strategies Paul pr acticed various strategies to spread the Christian faith to places he visited during his missionary journeys. According to Langston, Paul implemented a plan to evangelize the Roman world of Mediterranean, confirming three most significant centers for Judaism as Palestine, Alexandria and Babylon2. Therefore, it can be observed that moving towards the western region, Paul the Apostle strategically evangelized the then less populated areas. Furthermore, for the effective completion of the establishment of early churches, Paul relied on a few number of devotees, on whom he could bestow his complete faith to accomplish the job of evangelism. This group of devotees involved Luke, Timothy, Epaphroditus, Titus and Silas3. Paul the Apostle further established churches under the supervision of ‘older and abler men’, who could conserve the spiritual belief in Christ along with expanding it. Paul’s primary objectives were to create ‘indigenous’ churches with com plete spiritual authority under his own ministry. Paul’s work always highlighted the spiritual bond of union in Jesus Christ. Being the ‘spiritual father’, Paul took the responsibility to supervise these churches, making periodic personal visits. The morality of Apostle Paul can be learnt from the various episodes of his missionary journeys. For instance, to accumulate the necessary finance required for his missionary journey, Paul employed himself during the day as a ‘tentmaker’, avoiding any assistance from his followers and devotees. In every city which Paul visited, he recognized a Jewish ‘synagogue’, which is the prayer house used for the Jews, to develop it as an early church. He also sought out particular Jews whom he identified as ‘God-fearing Gentiles’ who did not want to submit to the Jewish ritualistic requirements and bestowed on them the responsibility of following the rules of the church and spreading the teach ings of Christ which He preached during His ministry all around the region4. Paul’s Missionary Journeys First Journey (48-49 AD) From March of 48 AD to September of 49 AD, Paul initiated his journey along the route of Antioch in Pisidia, Paphos and Salamis in Cyprus, Antioch in Syria, Perga in Asia Minor, Iconium, Lystra, Derbe, and back to Lystra. His first missionary journey began in Antioch of Syria, where he had to spend a considerable time for the

Thursday, September 26, 2019

Role as a Community Leader in Homestead 1892 Essay

Role as a Community Leader in Homestead 1892 - Essay Example Our community also includes a number of such workers who have been participating in this strike to demonstrate their demands. I would like to enlighten our community workers as their leader to select an appropriate path in this critical scenario which will be beneficial for them in the long run. At the outset, I would like to point out the significant reasons which have forced to transpire the present unfavorable scenario at Homestead Steel Works. One of the prime reasons for the grievance among our community workers along with the other workers is that the unskilled workers approximately are earning fifteen or sixteen cents per hour which is unbearable to support a family decently. But still in order to get this bare minimum wage, the unskilled labors have to work for long hours and at times additional working hours as compared to skilled workers. Moreover, the living conditions are hazardous with poor house, smoky air and fouled water. The unskilled labors are treated just as hunki es. This clearly revels the catastrophic working and living situations of the unskilled immigrant workers of Europe of whom a number of are residing in the community (Country Studies US, â€Å"The Struggles of Labor†; Sage, â€Å"The Progressive Era: The Great Age of Reform†). ...Therefore, I can urge the workers to not to continue with their ongoing strike and to keep on working. As continuing with the strike will not be beneficial for both the management as well as the workers. Continuing with the strike will not be helpful for the workers as the management will probably not give in the workers demand which might lead to stagnation in the entire scenario. The situation can be resolved by undergoing a discussion with the management. The latter half of this 19th century can be considered as the stage of technological revolution or industrial revolution. This industrialization is mainly rooted in heavy industries like factories, railroads, and  coal mining with the ob jective of creating more products in a cheaper way. This includes rise of industrialization and has resulted in the rush for immigration in the  United States. This period has marked hasty economic growth and high prosperity within the US and has turned the nation into the world’s most leading economic, industrial and agricultural power. As a result, the real wages, Gross Domestic Product (GDP) and capital formation has increased and this has followed the augmentation of the average annual income of the workers as well. But the wages of the immigrants, a number of such workers who are from our community has remained barely low as they are untrained as well as unskilled to correspond with the advanced technology. At the same time, the wages of the skilled workers and engineers have increased at a constant rate along with other benefits. Thus, it can be stated that inspite of the rapid progress of the economy, the standard of living of the unskilled labors have remained uncha nged.

Suit Sales and Production in UK Research Paper Example | Topics and Well Written Essays - 3250 words

Suit Sales and Production in UK - Research Paper Example The store must there take advantage of the consumers who prefer luxurious good or even take advantage of a decline in the price of its goods in order to increase demand for its products in order to increase sales and therefore increase profits. Twenty consumers were interviewed in order to find out what level of price they were willing to pay for a suit, the respondents were men and each respondent was interviewed for the purpose of collecting data, after randomly selecting a sample of 20 individuals who were to volunteer for the study it was found out that the mean price for the suits that the consumers were willing to pay was lower than the prevailing market prices. Suit sales involves the purchase of these product at wholesale prices and then reselling them at a profit, the level of sales will depend on the prices attached to the product, however this will depend on the consumers preferences, some consumers may prefer high priced good because they have the assumption that the high price is a sign of quality. We will assume that we produce for the medium class individuals who are the majority in the market, using this assumption we will then assume that the store will only sell men suits whose study is accompanied in this paper, through the consideration of all the costs involved in sales we will be in a position to determine expected sales levels and also profits. Methods: This study involves two methods of collecting data. The first form of data collected was to collect the consumer's willingness to pay which involved a random sample of twenty who were involved in a face to face interview. The interview involved the collection of data aimed at determining the consumers willingness to pay, also it contained finding out how frequently consumers purchase suits. All the respondents were to be men due to our first assumption and this sample was collected randomly. The second study was to determine the price level of existing companies in the market, due to time constraints and financial constraints the best method for collecting this data was to be online, data on the prices of these suits was done through the official websites Top shop, Burton, Marks Spencer, Austin reed store, Armani and Hugo Boss. The choice of stores was in such a way that the study considered the various what segment the stores targeted depending on the income group, low pricing stores include top shop and Burton, medium priced stores include Marks Spencer and Austin reed store and finally the high pricing stores include Armani and Hugo Boss. Results: From the sample of twenty data was collected and the willingness to pay of these consumers was determined, there were variations in the data collected depending on the consumers preferences and economic class, the data collected is summarised in the table below: F X FX frequency class mid point price range class 0 to 100 2 50 100 101 to 200 14 150 2100 201 to 300 3 250 750 300 to 401 1 350 350 total 20 3300 mean 165 From the twenty respondents only 2 people agreed that they would pay 0 to 100 pounds for a suit, 14 agreed that they were willing to pay 101 to 201 pounds for the same suit and 3 respondents stated that they would pay 201 to 300 pounds and finally only one respondent agreed that he was willing to pay 0ver 301 pound for a suit. The data was grouped data and after analysing the data the mean price

The Growing Role Of Technology In Modern Age Essay - 1

The Growing Role Of Technology In Modern Age - Essay Example Ray Kurzweil addresses how nano-engineered fuel cells can be a step in the right direction as far as the future realms are concerned. He asserts that this is the next chapter of engineering since there is immense safety present as far as transmission and transfer of nano-engineered fuel cells are linked plus there are apparently no hurdles or disruptions that can be come across in the future. He has touched base with poverty in Asia and has quoted different facts and figures from the World Bank which substantiates his point. He is of the view that the potential to overcome disease and poverty is there as far as the world bodies are concerned. The will and determination must be enacted by the people who shall actually bring the very change in motion, and that too for the betterment of all and sundry. Since Ray has been a student of technology and its changing trends for a long amount of time, he suggests that technology in his view seems to develop in an exponential manner and thus raises estimated which are based around the years 2010, 2011 and 2012. He goes back in the past and tells the audience about the Genome Project that took place in the year 1990 which turned out to be a failure. Also, he talked about how serious diseases like HIV and SARS were overcome easily within a span of one month when these started to spread in different parts of the world. This was done through evidence provided by different logarithmic graphs so that data trends can be easily explained to everyone. Going one step further, he shows how cell phones, the telephone, and other relevant tools and devices took years to catch up with the people. This was made apparent through research done on his part. However, he suggested that these trends have become quicker to adopt as far as the modern day generations are concerned.

Wednesday, September 25, 2019

JIT variability Essay Example | Topics and Well Written Essays - 500 words

JIT variability - Essay Example Variabilities in production and distribution systems are those unexpected occurrences that upset or alter pre-planned production activities. As a way of overcoming such variabilities, JIT systems use existing inventories judiciously and tactically. For example, â€Å"the 'extra' inventory is then used to cover variations or problems. Effective inventory tactics require 'just in time', not 'just in case'. JIT inventory is the minimum inventory necessary to keep a perfect system running. With JIT inventory, the exact amount of goods arrives at the moment it is needed, not a minute before or a minute after.† (Chapter 16, p.495) One way in which JIT can help remove variability is by â€Å"eliminating inventory that hides variability in the production system†. A suitable analogy to illustrate this point is a lake full of rocks. â€Å"The water in the lake represents inventory flow, and the rocks represent problems such as late deliveries, machine breakdowns, and poor person nel performance. The water level in the lake hides variability and problems. Because inventory hides problems, they are hard to find†. (Chapter 16, p.495) JIT can help reduce variability here by reducing unwanted inventory. The top management can greatly reduce variability by adopting JIT practices.

UNDERSTAND THE PROCESS OF STARTEGY PLANNING Assignment

UNDERSTAND THE PROCESS OF STARTEGY PLANNING - Assignment Example The company’s strength is in its research and development team which focuses on dermatology and cosmetology. Such capability has allowed the company to develop new products like Armani Code Donna. The company has continuously registered dismal performance in North America where Procter and Gamble is doing well. In the hair styling market, in Western Europe, the company is doing poorly. Such performance undermines investor confidence (L’Oreal Annual Report). Markets like United States provide the company with new opportunities. The old population in United States provides a large market for beauty products. They use revitalizing lotions and cosmetics that give them a good appeal and appearance. Emerging markets in Brazil, India and China provides market for the company’s cosmetic products. Indians provide a high demand for hair color products. Threats faced by L’Oreal include consumers opting for new technologies like organ transplant, cosmetic surgery and advanced dermatology, the company could lose market for its products. Increased competition from companies like Avon, Revlon, Procter and Gamble, Unilever, and others poses a significant threat to L’Oreal. Availability of counterfeit products in the market reduces consumer confidence and tarnishes the brand image. PESTLE analysis establishes the political, economic, social, technological, legal and the environment in which a company thrives. The company is doing well in local and international markets. The hair color products of the company are in high demand, in India. The company registered 70 million new consumers worldwide and is targeting an increment of outlets in new markets. Socially, the company involves itself in education, affirmative action, science and other issues. The company continues to improve social lives in many countries. The most significant involvement is a partnership with United

Tuesday, September 24, 2019

Keeping the elderly in their home vs nursing home placement Essay

Keeping the elderly in their home vs nursing home placement - Essay Example vels of investigation, the major concerns emerge in terms of public health care and questions of whether the individual or government should be responsible for funding nursing home residents. Achieving a substantial approach to the question of nursing home care will aid the nation by contributing to socio-political debates regards health care costs. One organization that supports this issue is the National Family Caregivers Association. This organization greatly considers the importance of supporting individuals that aid people in at-home living situations. One of the major things I learned in researching this subject was the strong change that has occurred for at-home care. With technological advancements, seniors now have many increased options for caregivers and other such aid that allow them to refrain from nursing home care. Prior to the investigation I would have further question cost issues between caregivers and nursing

American Art and Architecture Essay Example | Topics and Well Written Essays - 1500 words

American Art and Architecture - Essay Example Pop Art can be defined as an art movement that appears in the mid of 1950s in Britain and late 1950s in the U.S. The movement was authoritatively inaugurated by Lawrence Alloway in his article. Pop art resulted to a challenge to the custom of fine art by the inclusion of imagery from the common culture which includes news, advertising among others. In pop art, material can be visually eliminated from its setting, isolated or it can be mixed with unrelated material. The pop art concept denotes not as abundant to the skill itself as to the height that resulted to it. Pop art engages the mass culture aspects which includes comic books, advertising and ordinary cultural objects. It is majorly interpreted as a response to the then leading concepts of abstract expressionism, including development upon them. Due to the use of found objects and photos it is the same as Dada. The objective of pop art is to employ general images as opposed to exclusive culture in art, highlighting the kitschy or banal basics of any assumed culture, most frequently by the use of satire. It can also be associated with the utilization of mechanical ways of rendering or reproduction techniques by the artist. Pop art is taken to be an art of drive that head postmodern art or some of the examples given earlier of the postmodern art. Pop art frequently takes as its images which are currently used as advertising.

Monday, September 23, 2019

Journal 1 Essay Example | Topics and Well Written Essays - 250 words - 5

Journal 1 - Essay Example During the reconstruction, factors such as social, cultural, political and economic emerged as the root problems that made Haiti experience hard times in handling this process on its own (Ulysses 38). Cultural illiteracy, witchcraft, Haitian Vodou, political instability like the 1991 military coup that ousted Jean- Bertrand Aristide and the effect of imperialism are some of the issues Ulysses highlights in his article (Ulysses, 40). Former American President Bill Clinton stated that the issue of money to reconstruct Haiti was not the fundamental problem, but the Haitians themselves. The earthquake unearthed Haiti’s history that is darkened by colonialism, racism, segregation, witchcraft, cultural illiteracy and political instability. It made Haiti look like, â€Å"a backward and uncivilized black country hidden in the west† (Ulysses 41). In conclusion, Haiti’s problems and internal threats can be summarized into social, cultural, political, and economic factors, which have long been embedded in their history since their independence. The 2010 earthquake justified that these factors need to be adequately addressed in order to solve Haiti’s

Project Management Essay Example | Topics and Well Written Essays - 1500 words - 17

Project Management - Essay Example 67). These problems require the government to take responsibility and solve them. This report is going to highlight how the government was going to reduce the benefits as jobseeker’s allowance, employment allowance, and house benefit, into one single benefit. The UK’s government wanted to improve the welfare system. They laid down policies to implement this. The government had an ambition of stopping fraud by 2023 (Pensions, 2014, p. 23). The minister said this project would minimize the errors of costs usually experienced in departments. The project was to motivate people to seek up employment activities. This will see the standards of living of many citizens rise and reduce dependency on the government. This was a good project, but analysts say the lack of openness in the project raised eyebrows. There was the lack of direction in the project and weak management. The project came up quickly, and the government wanted to implement it immediately. This could bring many shortcomings. Experts advised the government to take things slow and take time to implement the policy (Institute, 2009, p. 87). The project was overambitious. They did not consider the value of money. Under the plans, single payment mechanism was to replace working tax credit, income support, child tax credit, house benefit, and jobseeker’s allowance. The disabled had no place in this project. They cannot get basic human wants because they have no source of income. This shows how the government was selfish in this bringing up this project. This project mainly targets the unemployed. The government should consider the world’s economy is at its worst, and the level of unemployment is on the rise. The project required technology to get a go ahead. The government did use the money wrongly, because they spent money on existing computer programs rather than developing new ones. The population of the people was not one of the issues the government wanted

Sunday, September 22, 2019

Weapons Of Mass Destruction Research Paper Example | Topics and Well Written Essays - 2750 words

Weapons Of Mass Destruction - Research Paper Example There are widespread assumptions that terrorist groups are going to use WMD and the use of NBC weapons by terrorists are highly inevitable. There is an increase in the number of terrorist groups that are both capable and interested in causing mass casualties. Their weapons have become more lethal in the age of globalization.Throughout history, chemical and biological weapons have been used by politically motivated individuals and groups, for purposes such as assassinations and generating terror. Since the successful development of the first nuclear weapons in 1945, debates about terrorism involving nuclear, biological and chemical weapons have been cyclical in nature, recurring in every decade, with varying levels of intensity.DefinitionsThe term â€Å"weapons of mass destruction† has been introduced to the world by recent horrible events like the Japanese subway attack using Sarin nerve agent, the abortive Russian hostage release at the Moscow theater using fentanyl, and thre ats from North Korea and Iran for use of nuclear weapons.Most people would consider WMD as a collective for nuclear, biological, and chemical (NBC) weapons, but this is not correct. All weapons of mass destruction may not cause extensive destruction. A better definition for these weapons might be: ‘those things which kill people in more horrible ways than bullets or trauma, or which cause effects other than simply damaging or destroying buildings and objects, with the element of fear or panic included'.

Nerds Essay Example for Free

Nerds Essay America Needs its Nerds In the passage from America Needs Its Nerds, author Leonid Fridman dissect his argument by comparing and contrasting Americas on-going social beliefs and perceptions of the geek and the actual positive role taken on by the nerd and why the role that they play is so vital to our society. Since we live in an anti- intellectualist society, nerds are ostracized while athletes are idolized. And this all starts from elementary or middle school. We rarely have a child who will grow up to be the next Albert Einstein, but have many children in schools who will be Kobe Bryant or Ronnie Brown. This is because some children in schools prefer playing sports rather than studying at home. They prefer staying outside and have fun with friends rather than stay home watching Lord of the Rings or Star Wars. In short, they prefer being socially active. But nerds and geeks are completely opposite; they prefer working on homework rather than playing sports. They prefer being alone and not getting involved in any social activity. And this kind of behavior is the main reason why nerds and geeks are most commonly known as social outcasts or abnormal. Just because nerds or geeks dont get wasted or party hard, that doesnt mean they shouldnt be accepted in the society. They are people like us, Just with high intelligence. Sports are not bad professions to approach towards, but you dont learn anything besides making touchdowns or three pointers. But for the people who dont want sports to be their profession, their goal is to make touchdown and three pointers in their life by ontributing to America. As a result of people teasing nerds and geeks, many nerds and geeks are ashamed of themselves. Due to this, they become very upset with their life. Even parents are sometimes ashamed of their children, if they study too hard and not hang out with their friends. They expect their daughter to go to dancing class and not stay home studying mathematics all the time. They expect their son to go play baseball and not spend most of his time studying. These expectations are not ust from one family, but its scattering across the United States. The solution to this problem is to fght the anti-intellectual values that pervade our society. Since America is an anti-intellectualist nation, athletes are idolized more than professors. But in other countries like East Asia, professors are treated as Gurus. They are the ones who are idolized. In fact they are set up as an example rather than put down or teased. In short, nerds and geeks are looked up to and supported so that their country can improve.

Saturday, September 21, 2019

Resume Cover Letter Essay Example for Free

Resume Cover Letter Essay I am submitting the enclosed resume for the Resident Assistant position, which first appeared to me through Facebook. My background of customer service and education will help me apply for this position. First of all, I would love to be a Resident Assistant. I enjoy working with others, and helping people solve their problems. I know being a RA will help me in many ways. I will be able to make new friends and get to know people better; I will have a higher chance getting into future jobs with this experience, and I will be a leader for other people in need to follow. When I worked at McDonald’s for more than a year I learned how exactly to talk to people. You might think working at McDonald’s would not prepare me for anything in life, but I learned when to be polite and when to be stern when frustrated customers would come to me complaining about their food. I had to deal with many uncomfortable situations which I knew how to deal with perfectly. I manage to stay calm in stressful situations. I am enthusiastic about exploring new opportunities with this job. I want to thank you for taking time to read my letter, and I hope to meet with you about this job.

Design And Atmosphere In Customer Expectations About Restaurants

Design And Atmosphere In Customer Expectations About Restaurants What defines a good restaurant? A good location, wide variety of food offered and prices certainly are crucial factors but the best food in town wont help a restaurant out if the ambience is just not right and customers dont feel comfortable. Some like it entertaining and lively, others prefer quieter atmospheres. Perfect Design cant promise a charming atmosphere but can sometimes even seem boring. In this study different categories of restaurants will be identified, combined with an empirical research using three restaurants of different categories. Every important aspects of atmosphere creation will be explained and recommendations will be given. 1 Introduction and statement of relevance Aims of the BBA Thesis The aim of this Thesis is to identify the special aspects of customer satisfaction and analyze the importance of design and atmosphere in a hospitality establishment, specifically in a restaurant environment. It will examine whether or not design is an important factor shaping customer expectations about a restaurant. Different techniques of interior design and atmosphere creation will be identified such as usage of colors, lighting, use of smells and music. Further the thesis will explore successful design concepts in the Hospitality industry. The human senses that can be stimulated by design will be discussed and the therefore created emotions and their possible benefits to the hospitality industry identified. It will show how ambience affects consumer behavior and whether it can serve as a critical factor in determining the success or failure of a business. The thesis will also include examples of such successful design concepts. Analytical Procedure Publications will be studied and used to give an understanding of the term design, in relation to ambience creation. Different techniques and terms of design will be explained with the help of several publications provided in the list of resources. After giving the overall understanding of the given topic, the actual research analysis begins. Using the website www.onlineumfragen.com, an online questionnaire was designed, featuring pictures of three restaurants of different design categories. First there are questions about the overall design and atmosphere aspects of each individual restaurant (named Restaurant A, B and C in the questionnaires). Later the respondents will be asked to choose one of the three to plan a special event (e.g. their birthday) at. Choosing to conduct the survey online gave the opportunity to define a population using networks such as Facebook (www.facebook.com). A group was created on April 22nd 2010 and 1427 people were invited to join the group and kindly asked to complete the survey. After a week, the group was closed on April 29th. By then 201 people took part in the survey. After defining the relevance of design as a factor in customer expectations about a restaurant and how it therefore affects satisfaction by the example of three restaurants, the paper will give recommendations to enhance customer satisfaction and then conclude on the findings that were determined by the study. Restaurant Design In past times Interior Architecture or Interior Fitting described the very same process but the term Design became much more appropriate in todays world. Besides planning and handcraft Design involves intention and craftiness. Restaurant Design requires experience and precise know-how. Looking at the industry one realizes that there is a lot of competition in an immense marketplace. Chances of surviving challenges like an economic crises or even just a change to a new trend seem very low nowadays. According to Kotler (1983) the field of Marketing Research identified the importance of design and atmosphere in restaurants. The meaning of the total product gained importance, meaning the Restaurant and everything that comes with it. The tangible product, meaning the food and beverage aspect of the Restaurant play a minimal role in the buying decision of the customer. Kotler even claims that in some cases the atmosphere alone influences the buying decision the most. Design creates a new world of experiences In any given situation, whether in an upscale restaurant, in a dining car of a train, a simple tavern on the countryside, the guest should always be the center of attention. In any successful business t is essential to care about the customer and try to fulfill his or her needs by all means. Especially in todays world, consumers are looking for change and want to get away from it all. This also means that it is not sufficient anymore to count on having a renowned chef and excellent food in your restaurant anymore. It is more and more necessary to distinguish your restaurant through first-class service and create that special atmosphere in which guests will feel comfortable and the more will be animated to consume. It takes much more than simply changing the color of the walls, putting up new curtains, changing the lights, buying new tableware or furniture when planning and designing a restaurant. The architecture and the design of the actual space create the stage for the play, in which the idea and concept of the owner or designer have to be visually translated to the guests. The challenge here is to prepare guests for a culinary experience. This can be achieved through the right use of colors, materials and lightning to stimulate all five senses and thus prepare for consumption and pleasure. Significance of design and atmosphere in Restaurants Eating out has become as much a lifestyle choice and form of entertainment as a source of nourishment. (Ryder, 2007) The 7th P of Marketing and the 5 Senses of Man The 4Ps of Marketing (Product, Price, Place and Promotion) have for a long-time counted as the Marketing classics. When looking at the Marketing Mix of a service we shall add three more Ps. These are: People, Process, and Physical evidence. People in this case simply means Staff should have the appropriate interpersonal skills, attitude, and service knowledge to provide the service that consumers are paying for (Service Marketing Mix: The 7Ps). Process refers to the systems used to assist the organization in delivering the services. More important in this study though is the last of the Ps: Physical evidence. Physical Evidence is the element of the service mix, which allows the consumer again to make judgments on the organization. If you walk into a restaurant your expectations are of a clean, friendly environment. On an aircraft if you travel first class you expect enough room to be able to lie down! à ¢Ã¢â€š ¬Ã‚ ¨Physical evidence is an essential ingredient of the service mix, consumers will make perceptions based on their sight of the service provision which will have an impact on the organizations perceptual plan of the service. (Service Marketing Mix: The 7Ps) Now besides this crucial 7 Ps, there are also the 5 S that are of importance here. In other words, it the 5 senses of man play a fundamental role in the buyers decision-making process. Man gathers all information through his environment. We experience our surroundings through our senses of sight, hearing, taste, smell and touch. Since Man is exposed to a stimulus satiation by todays industry, the sense of sight evolved as main criteria for perception of the surrounding environment. The sense of sight The sense of sight is the most dominant of senses in todays times. 70 to 80% of our perception is influenced by the sense of sight (Sehsinn). The human sense of sight can and should be stimulated in many ways by gastronomy. The interior furnishing, the color schemes, the lightning techniques, various design contrasts, the cleanliness of the establishment and even the appearance of the staff are significant aspects that can determine the success or failure of a business. All these factors also help to create a lasting image of the establishment in the customers mind, and can therefore result in to a customer that will return and recommend the restaurant to friends. If these aspects fail to stimulate the sense positively, the customer is sure not to return. The sense of hearing The sense of hearing allows Man to experience sound, noise and words and is fully developed already 4 to 5 month prior to birth (Senses, 2007). In Gastronomy there are multiple ways to stimulate this sense, on one hand there is the background music that is often used to create a certain ambience. Conversations among guests or staff or even between guest and staff and also noise that comes out of the kitchen can function as a stimulus. The soundscape should be lively, but not too loud and definitely not too silent. The acoustics can be well directed by means of carpets, sound absorbing materials, tablecloths and other dà ©cor. Depending on what kind of atmosphere one would want to create, the choice of music is another crucial factor. A line must be drawn between establishments like the newest In-restaurant in New York City and that charming Brasserie in Paris Saint Germain. One could say there lie worlds between the two and this must also be implemented when choosing the music. In G eneral one can say that the younger Generation is used to louder sound than the older, but in most hip restaurants in New York, the music is so loud there is barely any talking. Now imagine that soundscape in the charming Brasserie in Paris. So when making the choice about music volume one should consider the mean between the target groups and also not forget to adapt to the type of image and ambience one would want to transmit to the clients. The sense of taste The sense of taste is the least developed of all senses. Due to the fact that Man can only distinguish between 5 tastes it is almost unbelievable how a sense like that can determine our quality of life and joy for life to that extend. The older we get, the less we taste. A newborn child has about 10.000 taste buds, whereas adults only have 5.000 on average. (Senses, 2007) Man can only taste four qualities. These are: sweet, sour, bitter and salty. Other tastes are tasted through smelling, either through the nose or through the mouth and throat. The sense of taste is undoubtly the one of the most important factor for customer retention, but not anymore the most important in gastronomy. The menu and the quality of the food are factors that can determine the success of a business. If the food is good, the guests are more likely to turn a blind eye on shortcomings in the design and atmosphere. The optimum and everyones promise to glory and success is a good combination of the both, since customers are willing to consume more and with more pleasure if the right ambience is created around them. (Ryder, 2007) The sense of smell A designer who creates objects and spaces engages our sensations of touch, sight, and sometimes hearing. But what of our noses? Despite olfactions unmatched ability to evince memories and emotions-two essential objectives of design-smell is a relatively untapped medium in design practice. (Black, 2010) In gastronomy there are ways to market services through smell. The appetizingly smell of fresh prepared food, freshly brewed coffee, baked bred or even the smell of flowers can stimulate the sense of smell and therefore put the guests in a consumption mood. Strong body odor of staff or disturbing smells of the kitchen should be avoided as guests will feel disturbed and their appetite will probably be gone with the smell. Eva Wisten (2010) even goes so far as to claim that scent itself can be decribed as a form of design. All of the categories and critical tools we normally apply to design can also be applied to scent, from the recognition of a balance between means and goals, to the different degrees of engagement with the rest of the world. (WISTEN, 2010) Wisten further explains in her article that scent is already being used widely as a design element. Manufacturers seem to be reaching a tipping point of awareness that scent is important in creating a total brand experience. For example, casinos, hotels, private clubs, new automobiles are often designed with signature scents. (WISTEN, 2010) Scent can play a more emotional, expressive, and even functional role in our daily lives. Since Mans associations with scent are incredibly strong and cognitively bonded with memory and prior experiences, scents might open up new ways to learn and remember. Becoming more alive to scents will also add texture, depth, and richness to our everyday experiences, if we can find ways to incorporate them that move beyond air fresheners and analogs of natural scents. (WISTEN, 2010) Also, a scent can be used to tag objects and places and accordingly build associations and habits. According to Wisten (2010) it would therefore enable customer retention on a brand new level. (Black, 2010) The sense of touch Unfortunately the importance of the sense of touch is often underestimated in tourism. When exploring their surrounding, people like to look, taste, hear and smell but they also explore by touching the materials and even enjoy touching pleasant materials. A soft blanket in a Hotel room or comfortable chairs in a restaurant are factors that also determine a nice atmosphere. As mentioned above, the choice of materials is also important not only to the eye but even more so to the sense of touch. (ÃÆ'-ller, 2009) The science of colors Color. A characteristic of light or of surfaces or object that is perceptible to human vision and that is described by various color names, such as red or blue. (Pile, 1997) Colors stimulate all our senses; they are linked to our subconscious knowledge and memories and therefore create certain associations (Stadler, 2010). People try to flee the routine, to relax from the daily stress and to regenerate, but to be able to do so the atmosphere as to be right. Using colors, designers can stimulate the senses and therefore create moods or create different and completely new atmosphere (Stadler, 2010) It doesnt necessarily mean that everything has to be as colorful as it gets, but putting the right contrasts or accents and harmonizing design elements already does the trick. In other words extreme unity of colors leads to under-stimulation whereas extreme complexity leads to over-stimulation. Harmony is a dynamic equilibrium. (Morton, 2008) Understanding the science of colors is important to be able to create moods and emotions and direct guests to consume with pleasure. The world is too colorful to leave a wall blank and white, on the other hand loud colors arent the optimum either and can lead to unwelcomed side effects (Stadler, 2010). The use of colors belongs to one of the most fundamental possibilities to influence our surrounding and our wellbeing. Classification of colors There are three so called elementary or primary colors: Red, Blue and Yellow (Figure 1). In traditional color theory, these are the 3 pigment colors that can not be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues. There are secondary colors that are created through mixing two of the primary colors with each other: Green, Violet, Orange (Figure 2). Blue and Yellow make Green, Blue and Red make Violet and Red and Yellow result in Orange. There are also tertiary colors that are formed by mixing a primary and a secondary color. Thats why the hue is a two-word name, such as blue-green, red-violet, and yellow-orange as seen in Figure 3. (Morton, 2008) Figure 1 Primary Colors: Blue, Red and Yellow Figure 2 Secondary Colors: Green, Orange and Violett Figure 3: Tertiary Colors: Yellow-Orange, Red-Orange, Red-Purple, Blue-Purple, Blue-Green and Yellow-Green. Effect of colors Before discussing the impact of specific color hues, there are some more general observations that need to be noted. It is widely accepted to order colors into general families of warm, cool and neutral colors. (Pile, 1997) Warm colors: The word warm has another meaning here, in the same sense as we speak of a warm greeting, a warm friendship or a warm atmosphere. The hues on the warm side of the color circle are: red, orange and yellow, including all their shades, tints. These warm colors are generally understood to create a cozy, comfortable, homelike and pleasant atmosphere (Pile, 1997). Experiments also have shown that interiors with primarily warm color shemes will appear comfortable to occupants even with the actual air temperature lower than required to achieve comparable comfort in identical spaces using cooler colors. Cool colors: Every shade and tint of the green-blue-violet side of the color circle fall under this term. They are related with calm, relaxing and more contemplative experiences. Cool colors tend to lower the sense of actual air temperature and therefore are often preferred in spaces where excessive heat (climatic or artificial) can be anticipated. At an extreme, cool colors may have a negative and depressive psychological impact (Pile, 1997). Neutral colors: White, Black and Gray fall between warm and cool, having less intense psychological impact and therefore in its extreme form may have a bland or boring effect. In its positive uses, neutral colors may propose businesslike, practical and utilitarian atmospheres with a minimum of emotional content (Pile, 1997). According to Molton (2008) colors have the power of conveying a mood or message. It can make or break how people perceive a business or a product. As evidence, consider the $23 million in sales made by Heinzs green ketchup. In the following abstract the effects of individual colors will be identified. Blue: Molton (2008) claims that blue color can work as appetite suppressant. Blue colored food is not a common occurrence in nature. There are no such things as blue salad, blue meat and besides blueberries, the color blue just doesnt exist a significant quantity of natural food color. Looking at Figure 4 one will admit that this dish with blue colored rice looks everything but tasty. Figure 4 Blue Rice, Cherry Tomatoes and Pork (http://i67.photobucket.com/albums/h289/cyberpete/Cooking/PICT0254.jpg) Spaces appear bigger in size and seem chilly and clean. In Interior Design one should use the color blue only in spaces to relax, for example in the Wellness area of a Hotel, where red would have the opposite effect. Red: Red is claimed to be a dynamic and aggressive color. It stimulates psychologically and physically, enhances labor and movement and even encourages dancing. Not only venues with a dance floor make successful use of this color but also restaurants use red in dining environments, since the right shade of red can work as an appetizer (Mahnke, 1996). It activates metabolism and blood circulation of the body as it signifies pure energy. However it can also appear overwhelming and result in irritated guests (Morton, Color Matters, 2008). Yellow: Yellow brings the sunshine in. The color has the effect of lightning up bad mood and puts a room into a sunny and positive atmosphere. Spaces even appear bigger and more vital. It enhances concentration and stimulates the mind towards a positive attitude even in combination with darker colors. It is commonly used in Cafà ©s and Bars since yellow inspires conversation and communication. In gastronomy it can be used to keep guests longer and therefore make them willing to consume more (Mahnke, 1996). Green: Green has a calming effect on people; it gives a feeling of balance tranquility, and security. The color is often used in conference rooms in Hotels (Pile, 1997) as it stands for creativity and willingness to learn new things. A green room appears vital and has a regenerating effect on the human organism. The color seems friendly and relaxing. Green is neither a cold nor a warm color, often it is understood as a neutral pole between the two. Orange: Orange can create a cheerful warm and comfortable atmosphere. It is known as the friendly and social color in Interior Design (Pile, 1997) that also has the ability to enhance appetite (Mahnke, 1996). Brown: Brown as used in interior decorating has the effect of giving a rustical and comfortable atmosphere. White, Black and Grey: White, Black and Grey belong to the so-called non-colors. They are perfect combined with other colors. However if too much black, white or grey is used in interior decoration it can give a feeling of heaviness and darkness. These colors make better use as neutralizers or contrasts to other colors (Pile, 1997). Color in Restaurants According to John Pile (1997), Restaurants call for a particularly sensitive use of color. An inappropriate color scheme might be the cause for a restaurant to fail even if it might have been successful otherwise. As mentioned in the previous abstract, appetite is very strongly affected by light and color. The sight of a blue cake wouldnt make your mouth water as much as it did when it was chocolate-brown. The experience of eating can be made more pleasant or less so, through the choice of color in surroundings. Experience suggests that certain colors are best avoided entirely; these include black, darker or cold grays, strong tones of violet and yellow-greens. (Pile, 1997). Pile further states that the color red is believed to be stimulating to the appetite and other warm tones tend to generate a comfortable atmosphere but should be used with moderation along with stronger accent colors. To conceal spots and soiling in a restaurant establishment, it is usual to choose certain colors, materials and patterns, however the color of such areas as tabletops, linens, dishes glassware and menus, that take in most of the diners field of vision of the restaurant, should be considered along with the colors of the rest of the interior space (Pile, 1997). In his book Color in Interior Design, John Pile claims that even the style of food should have an effect in color choice. He states that in fast-food outlets, cafeterias and other restaurants where a rapid pace of service is anticipated, the choice of bright colors and strong contrasts have the best effect. Restaurants with more traditional style, perhaps serving better cuisine at a more leisurely pace and probably even at higher prices, are better served by softer, warmer tones seen under a lower level of lighting. The use of natural wood tones, metallic elements, and mirrors are traditional elements in bar areas. Dining rooms of traditional clubs are commonly developed in tones of brown and tan suggesting a masculine atmosphere while lighter tones of cream, beige and yellow relate to a more varied clientele. (Pile, 1997). There are certain types of restaurants, such as Seafood restaurants, that have developed a tradition in style and setting, using natural wood for tabletops and floors along with areas of off white, tan or brown in other elements. The color Blue is a favored accent color, as it supposedly is associated with the sea, but it should definitely not be used in excess as to avoid a cold and unappetizing effect. Various national cuisine style restaurants can also be emphasized through use of color, such as white and red in Austrian or red green and white in Italian restaurants, but such associations are not essential and always threaten to turn to clichà © when they are overdone. Customer Satisfaction Questionnaires Importance of customer satisfaction Customer satisfaction depends on a product perceived performance in delivering value relative to a buyers expectations (Philip Kotler, 2006). The buyer will be satisfied, according to whether or not the products performance meets the expectations. Expectations are based on experiences, opinions of friends and market information and promises. New Baroque Introduction of New Baroque Venues of this category feature exuberant lightning, decadence and pattern. Many restaurants take their cues from this approach, yet are rather more contemporary with just the odd extravagant flourish. (Ryder, 2007) The restaurant chosen to represent this category in this study is the Cospaia in Brussels, Belgium. Figure 5 Restaurant COSPAIA, Brussels, Belgium Design Concept of Cospaia The concept is unique and mysterious. For Cospaia Jan Tindemans united a passionate designer and an exclusive location. The myth starts immediately with the location of Cospaia on the Boulevard de la Toison dOr. Many habitants and visitors of Brussels will surely remember some of the famous eateries that used to occupy this location. The entire neighborhood breathes luxury and coziness. Exclusive boutiques and first class hotels in the immediate vicinity, the Brussels Financial heart, the Embassies and the European quarter all within walking distance. It is a dream location for a new style restaurant with international ambition. Cospaia will easily fit in that exclusive list of addresses next to Cafà © Costes in Paris, Bank in London, Vau in Berlin and Arts in Barcelona. Marcel Wolterinck, an internationally recognized designer has created the interior design. (http://www.cospaia.be) 5.3. Presentation of Results from Questionnaires Global Views Introduction of Global Views Various aspects of other cultures and countries inspire the designs of restaurants of in category. Asia is continuing to lead the way as major influence in restaurant design in cities of the western world, whether or not it reflects the cuisine on offer. (Ryder, 2007) Representing the chapter Global Views in this study will the Megu Midtown in New York City, USA. Figure 6 Restaurant MEGU, New York City, USA Design Concept of Megu Designed and created by Yasumichi Morita and his Japenese based team Glamorous. For the first, Megu owner Mr Koji Imai asked Morita to introduce real Japanese beauty to New Yorkers. (Ryder, 2007) The design team Glamourous chose to blend traditional and modern Japanese times. Authentic and avant-garde Japanese ingredients are combined to suit every palate. The overall dà ©cor is filled with customary Japanese interior accents, complimented with a contemporary ambiance. The rich fabrics, the highest-grade wood materials, and the artistic integrity were upheld in the construction of MEGU Midtown. To express the rich design of Megu, they made the design rise vertically. Almost everything about the design in the main dining room points from the ceiling to the floor. The lamp pillars, the family crests that cascade from top to bottom, and the 27-foot long hand drawn mural of tigers. When the guests arrive, they walk up the stairs to the mezzanine and then descend to the main dining room when their reservation is ready. In the waiting bar there is illuminated photographic art conveying the heart of Japan, on 7-foot Kimono fabric pedestals. The visual delights at MEGU Midtown in terms of design are, the lamp pillars, the family crest emblems, the open sushi and Teppan-yaki kitchens, and the 500 pound Crystal Chandelier. Using the high ceilings and the wall-to-wall windows they have created another distinct and wonderful space. (www.megurestaurants.com/phi losophy) 6.3. Presentation of Results from Questionnaires Modern Classic Introduction Modern Classic Simple dining spaces that often feature classic designs from the twentieth century belong to this category. The interiors dont rely on any design tricks, themes or grand gestures. Instead the designers rely on the beauty of natural materials such as marble and stone for adornment. (Ryder, 2007) the example of this category presented in this study is The Modern in New York City, USA. Figure 7 Restaurant THE MODERN, New York City, USA Design concept of The Modern Inspired by the Bauhaus movement, The Modern was created by architects Bentel Bentel. The design plays a major role in every aspect of the dining experience at the Modern. Open, elegant and filled with light, the Dining Room offers views of the Abby Aldrich Rockefeller Sculpture Garden. Both the Dining Room and Bar Room are adorned with furniture and tableware from modernist greats, with a focus on Danish design. (http://www.themodernnyc.com) 6.3. Presentation of Results from Questionnaires Research Design Research Design The type of research design is very important for the whole study and is a major factor for the significance of the results. In the case of this study a quantitative research design was chosen. Ryder (2007) defines restaurant design styles thematic categories: Global Views, New Baroque, Modern Classic and High Concept. In this study three categories were chosen as examples: Global Views, New Baroque and Modern Classic. Then one restaurant out of each of these categories was elected to represent the category. While preparing the questionnaires some recommendations were kept in mind. The length of the survey played an important role. The survey was designed online in English language only. It was kept in mind to keep the survey answer possibilities brief and simple. Three different pictures of different restaurant were implemented in the survey. This was done using the website http://www.onlineumfragen.com. Questions about the overall design and atmosphere relating to each picture of the three restaurants were created (Bitner, Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses, 1990) (Kisang, 2005) and (Wakefield Blodgett, 1999). After completing the general questions about each individual restaurant, the participants were asked to choose one establishment to plan a special event at (eg. their birthday party). The population was defined using the social network website http://www.facebook.com. A group was created and 1427 people invited to join. After one week of data collection (April 22nd April 29th 2010) the survey went offline and the analysis began. By then there were 201 samples in the study. Besides the Personal Data Information and the question where respondents are asked to choose one of the three restaurants for a special event, there are solely rating scales in the survey. All respondents completed the questionnaires through the website only. After some adjustments and the preparation of the data collected, the Data then was exported into the Program SPSS, ready for further analysis. The complete questionnaire can be found in the Appendices. Data analysis Demographics After one week of data collection a proud sample of 201 respondents was achieved. This abstract will give an introduction to the population of the study. 126 of the respondents in the survey are female, that leaves 75 male respondents (Figure 1:Gender). Figure 2: Age shows that 14 respondents were younger than 20 years old. The majority of respondents (98 respondents) are between 21 and 24 years old. 69 respondents are 25-29 years of age and 20 respondents are older than 30 years. Figure 8: Gender Figure 9: Age There are 121 respondents still at University and 70 respondents who already have graduated from University. 9 participants have a High school Diploma and 1 completed an Apprenticeship (Figure 6:Education). 115 Students took part in the survey. The remaining respondents are White-collar workers (2

Friday, September 20, 2019

Ethical Justification: Involving Human Volunteers in Trials

Ethical Justification: Involving Human Volunteers in Trials Ethical Justification of Involving Human Volunteers in Phase 1 Trials Zoheb Rafique INTRODUCTION Tremendous development in recent medical science and the consequent discoveries resulting in successful prevention and also cure of different diseases are shared by clinical research involving the human volunteers. Preceding the trials in the human subjects, and to ensure safety, the proposed drug and other interventions are either tested in animals (vivo) or in laboratory (vitro) to evaluate initial safe starting dose for the human beings and to key out the benchmarks for the clinical monitoring for the potential unfavorable effects. These pre human trials might not necessarily protect against the untoward effects in the human beings as happened in the case of thalidomide tragedy, which caused disability and killed thousands of babies born to the mothers, those who took this medicine. Use of healthy human volunteers in the preliminary experiments or phase I clinical trials either reduces or excludes risks of subsequent undesirable effects in the future trails (1). Phase-1 trials are conducted in order to test the safety, reactions and immunogenicity of vaccines in volunteers. Novel treatments for the cancer are first tested in phase 1 trials enrolling the patients with advanced disease, who have exhausted the standard treatment options. Phase-1 oncology trials are the pivot point in the translation of new cancer therapies from bench to bedside. Nevertheless, these trials remain ethically controversial. The controversy stems from the fact that, classically, phase-1 oncology clinical trials involve first-in-human testing of experimental treatment candidates in patients with a terminal diagnosis, who typically have exhausted standard treatment options. Commentators on the ethics of phase-1 clinical trials make diametrically opposed claims about the prospect of direct medical benefit from participation in these trials-benefits that can be attributed to receiving the experimental treatment intervention. One camp of benefit skeptics, inhabited mainly by bioethicists , characterizes this form of research as lacking any reasonable prospect of direct medical benefit. They see an ethical cloud hovering over phase-1 trials, because the vast majority of patients volunteer for phase-1 trials out of a motivation to receive medical benefit. In the view of these skeptics, such patients therefore harbor a ‘therapeutic misconception’ about research participation. This misconception calls into question the validity of informed consent and thereby undercuts the ethical basis of these trials (2). In this paper, I will discuss the ethical justification of the participation of human volunteers in phase-1 trials. DISCUSSION It is now widely accepted that medical research designed for the benefit of populations in developed countries should not be conducted with subjects recruited from populations in economically underdeveloped countries. Indeed, it is ethically objectionable to recruit from populations in resource-poor settings, even in developed countries, unless those populations are particularly susceptible to the condition the research is designed to relieve. In one study, there was proposal to conduct a phase-1 vaccine study recruiting subjects from the United States when the purpose is to assist the population of Mali, in Sub-Saharan Africa, to overcome the pervasive local consequences of Malaria. The ethical principle of justice, which requires a fair allocation of the risks and benefits of medical research, provides that the risk of research should not be planned to affect subjects from one population when benefits of the research are primarily directed to another population. It may accordingly appear, at first assessment, that the Malian government’s requirement that all phase-1 testing of the antimalarial vaccine be conducted in the United States is as unethical as it would be for the United States government to require that all phase-1 testing of a vaccine or other product intended primarily to benefit the population of the United States be conducted in Mali. Yet codes of ethical conduct are less consistent on this point than commentators usually require being. The World Medical Association’s much-cited Declaration of Helsinki: Ethical principles for Medical Research Involving Human subjects provides that â€Å"Medical research is only justified if there is a reasonable likelihood that the population in which the research is carried out stand to benefit from the results of the research.† By this criterion, conduct of the phase-1 study in the United States appears unethical. In the context of HIV/AIDS, however, the WHO’S Global program on AIDS (1989) provided that, â€Å"in general, initial phase-1 trials should be conducted in the country of origin of the vaccine†. By this criterion, phase-1 testing in the United States is appropriate, if a vaccine would originate and initially be governmentally approved in the United States. The situation would be otherwise, of course, if the NIH was funding the study for production of the vaccine in Mali. The ethical remains of where the initial phase-1 vaccine trials can be conducted most equitably, with least risk of exploitation and most protection of the interests of study subjects (3). Most clinical research trials today require the informed consent. Concern however is raised that subjects of phase 1 trial studies might not provide valid consent. In particular, few commentators worry that subjects of phase 1 oncology trials have an exaggerated idea of any chance of the therapeutic benefit. The Empirical studies tells that phase 1 trial participants are highly optimistic an d hopeful about their chance of personal benefit and also are motivated by hope for the clinical improvement. Altruism, on other hand is much less often identified as driving the decision to enroll, when quoted as motivating factor; and it typically is not the prime reason for the participation. In one research study, sixty one (61 %) of phase 1 oncology participants were doubtful about altruism would motivate the advanced cancer patients to enroll in the non beneficial research and several phase 1 volunteers in another study showed â€Å"Surprise† at idea of research participation based exclusively on altruism. Some studies find, however that the individuals in some other types of research trials often participate in the hope of helping others. As an example, schaeffer and colleagues describe that â€Å"hope others benefit† is one of the two most common motivational factors for the healthy volunteers (4). The research participants should be fully informed about the di fference between research and therapy and also risk-benefit ratio. The researcher should offer patients substitutes other than participation in the trials and also vulnerable population should not be included in the trials at any cost and especially in the phase-1 trials. CIOMS guideline 7 talks about inducement of participation in research. According to the guideline the research subjects can be reimbursed for their needs such as transport and other expenses, and also lost earnings, that is associated with participation in the research. Those persons who receive no any direct benefit from research may also get a small amount of money for their inconvenience due to the participation in research. All volunteers may get the medical services unrelated to research and could have tests and procedures performed free of cost. Payments in terms of money or in kind to the research subjects may not be so huge as to carry them to take unwarranted risks or volunteer against the better judgment. Incompetent persons are vulnerable to the exploitation for financial gain by the guardians. A subject who withdraws himself/herself from the research for various reasons related to research study, such as unacceptable side-effects of a study drug, or who is withdrawn on health grounds, should be paid or recompensed as if full participation had taken place. For all biomedical research involving human subjects, the investigator must ensure that potential benefits and risks are reasonably balanced and risks are minimized. The Declaration of Helsinki deals with the wellbeing of research subjects and the avoidance of risk. Thus, considerations related to the well-being of the human subject should take precedence over the interests of science and society, clinical testing must be preceded by adequate laboratory or animal experimentation to demonstrate a reasonable probability of success without undue risk, every project should be preceded by careful judgment of predictable burden and ris ks in comparison with the foreseeable benefits to research subjects or to others; physician-researchers must be confident that the risks involved have been adequately assessed and can be satisfactorily managed; and the risks and burdens to the subject must be minimized, and reasonable in relation to the importance of the objective or the knowledge to be gained (5). CONCLUSION The first basic principle of the Declaration of Helsinki requires biomedical research involving human subjects to be based on â€Å"adequately performed laboratory and animal experimentation and on a thorough knowledge of the scientific literature.† This implies that human subjects should not be used unless and until successful experiments in animals, as well as in vitro, have been completed. The Declaration, like most consensus documents formulated by representatives of different nations and medical traditions, is often vague and difficult to interpret in specific cases. It might allow proceeding to clinical trials if adequate animal studies demonstrated the inapplicability irrelevance, or absence of a useful animal model. If animals died immediately after receiving a vaccine, this would undoubtedly prohibit using the vaccine in human subjects (6). I will conclude this paper by saying that research is the only way of getting rid of various diseases through proper treatment an d also benefiting future patients from those diseases which have no cure at present or any medical treatment available, so research should not be stopped. In my opinion, human volunteers can be involved in phase-1 trials but following all international guidelines and all other aspects of biomedical ethics. REFERENCES Inayat Ullah Memon. JUSTIFICATION OF PARTICIPATION OF HUMAN SUBJECTS IN PHASE 1 CLINICAL TRIALS: AN ETHICAL ANALYSIS. Bangladesh Journal of Bioethics 2011; 2(2):26-29 Franklin G Miller and Steven Joffe. Benefit in phase 1 oncology trials: therapeutic misconception or reasonable treatment option? Clinical Trials. 2008; 5: 617-623. Bernard Dickens. Reverse Exploitation in the Baltimore Malaria Vaccine Study. Emily Abdoler, Holly Taylor, and David Wendler. The Ethics of Phase 0 Oncology Trials. Clin cancer Res. 2008; 14(12): 3692-3697. International Ethical Guidelines for Biomedical Research Involving Human Subjects. CIOMS 2002; 1-113. Wendy K. Mariner. Why Clinical Trials of AIDS Vaccines Are Premature. Public Health and the Law. AJPH. 1989; Vol. 79, No. 1: 86-91.